Sales of Bud Light continued to fall in the U.S. after a 2023 boycott over the brand's partnership with Dylan Mulvaney, a transgender influencer.
Why is Bud Light losing market share?
Bud Light has been losing market share because of the backlash. Anheuser-Busch noted, however, that the share of sales of its brands in the United States had stabilized by the end of the quarter.
Why did Bud Light's revenue decline?
On Thursday, the beer company said revenue in the U.S. declined by 10.5%, from April to June from a year earlier, “primarily due to the volume decline of Bud Light,” according to the second-quarter report.
